Logo Usage and Colour Guidelines

Master Logos (combination colour)

Trefoil Icon

No images or text should overlap the Girl Guides trefoil, except when it is used as a watermark.

Clearspace

No images or text should overlap the Girl Guides trefoil, except when it is used as a watermark.

Logo Guides

1. The logo can be reproduced in any of the Girl Guides brand colours (1 colour only)
2. No colour combination can be applied to reproductions of the girl Guides logo except for those illustrated in the Master Logo which must be represented as pictured (no alterations)
3. Adequate Clear Space must be maintained around all logo options with the exception of the Trefoil icon in use as a watermark
4. Adequate contrast between logos an background colour must be maintained at all times e.g. no busy photo backgrounds, patterns or colours which are similar to the logo.

Colours

Master Colours

HEX #0033a1
RGB 0 / 51 / 161
CMYK 100 / 84 / 11 / 3
Pantone 286C

HEX #f6b436
RGB 246 / 180 / 54
CMYK 2 / 32 / 91 / 0
Pantone 143C

Colour Guides

1. Colour is an important part of our Girl Guide Brand Identity. It is critical that colours are consistent across all printed and electronic media.
2. The secondary colours can be applied to brand elements to complement the use of primary colours.
3. Tints of all colours and neutrals may be used to create variety.
4. Gradients of Master Blue and Navy may be used to create variety.

Secondary Colours

HEX #ff5200
RGB 255/ 82 / 0
CMYK 0 / 78 / 94 / 0
Pantone 021C

 Amethyst  

HEX #94368d
RGB 148 / 54 / 141
CMYK 51 / 89 / 0 / 0
Pantone 513C

HEX #d6006e
RGB 214 / 0 / 110
CMYK 9 / 99 / 19 / 1
Pantone 226C

  Kelley  

HEX #76bd22
RGB 118 / 189 / 34
CMYK 60 / 0 / 100 / 0
Pantone 368C